Why “Sic Semper” Strategies?
“Sic semper tyrannis” has been a rallying cry against the abuse of power for centuries. Roughly translated, it means “thus, always to tyrants,” or more generally, “tyrannical leaders will always be overthrown.”
It is a truncated form of “sic semper evello mortem tyrannis,” or “thus always I cause the death of tyrants.” This is supposedly what Brutus was reported to have shouted as he assassinated Julius Caesar.
“Sic Semper Tyrannis” is the motto of the Commonwealth of Virginia, and is featured prominently in the State Seal.
In the Virginia Seal, Virtuous is portrayed as standing over a prone tyrant. Often times because of this image, people jokingly say ‘sic semper tyrannis’ actually means ‘get your foot off my neck!’
So why “Sic Semper” as the name of a consulting firm? Well, this firm has a deeper ideological purpose than just helping conservatives win elections. It is about empowering the People, the grassroots, the average person to resist tyranny in our system. We don’t just believe in putting conservatives into office because we root for the R’s over the D’s.
No, Sic Semper Strategies is philosophically rooted in resisting tyranny, and using the peaceful means of rebelling the Founders gave us – elections.
Now for an easier question… Why the quill in the logo?
Simple. The pen is mightier than the sword.